Jetro: Training and Matchmaking to Japanese Startups

A success case between

Meet our client Jetro

JETRO stands for Japan External Trade Organization, a Japanese government organization that works to promote trade and investment between Japan and the rest of the world.

When it was born in 1958 its goal was to promote Japanese exports. However, it currently focuses its efforts on two areas: promoting foreign investment in Japan and maximizing the export potential of Japanese small and medium enterprises.

Jetro Needs: Prospecting, Methodology and Advice

In line with Jetro’s mission, Peninsula was in charge of developing the Japan Innovation Showcase Program with the aim of accompanying 20 Japanese startups in prospecting and market landing Spanish.

The program included four months of training with Lean Startup methodologies, mentoring and pitch preparation. The final outcome was in the framework of 4YFN – Four Years From Now , the biggest event of Networking and Matchmaking for startups worldwide under the umbrella of MWC- Mobile World Congress.

Solutions applied to Jetro Japanese Startups

  • Face-to-face Lean Startup trainings (both in Tokyo and Barcelona) and virtual , with expert mentors who have helped them structure their business and give them projection to access new markets such as Spanish.
  • Personalized Pitching advice for 9 Japanese startups selected to present their presentation at 4YFN.
  • Generation of a total of more than 60 one2one meetings with potential partners, clients or investors in Barcelona, ​​according to the interest of each startup.
  • Availability of an individual booth in 4YFN.
  • Generation of tours to know the Barcelona entrepreneurial ecosystem with interesting visits.

We know the market and we know that the big companies are looking for a joint business and to be able to scale. Therefore, we reach out to Japanese startups, we analyze the business, what they do, how they do it or what their interests are to offer them networking with large companies. We help them prepare for the 4YFN event through talks about the importance of Corporate Venturing in order to know how they should generate synergies with contacts

Simón Lee - CEO at Peninsula Tweet

Results of 4YFN

eyeglassesCreated with Sketch.
Visibility

20 Japanese startups received training and were introduced to the Barcelona ecosystem. Each of them obtained visibility, having a booth within the 4YFN Congress.

Pitch

9 startups, selected by the mentors, received additional training to pitch in the Agora Stage of 4YFN. These companies presented their pitches on the 26th from 4 to 6 p.m., the interest was great and filled the auditorium.

Matchmaking

Throughout the 4YFN Congress, 60 previously closed value meetings were held between Japanese startups and large companies such as Ferrovial, Roca, Sorigué, Seat or Suez. We must add about 200 visits to its stand Opening doors to negotiations and with the possibility of entering the national market.

How was the Japan Innovation ShowCase developed?

Japan Innovation Showcase is a program that brings together 20 Japanese startups from different sectors, but mostly from AI, HightTech, e-Health and Fintech who want to explore the Spanish market and assess the possibility of entering here.

In November, we started activities giving face-to-face training in Tokyo (you can read more about our experience with Jethro in Tokyo in this article). The mentoring was facilitated by 4 of our experts who traveled to the Japanese capital for that purpose. Subsequently, teams were formed and they continued to be trained virtually on our online campus.

The final stretch of so many months of preparation came when Japanese startups traveled to Barcelona on February 24-28 and participated in the 4YFN.

During their stay in Barcelona, ​​startups visited Canòdrom Parc de Recerca Creativa, carried out various Networking activities, meetings with corporates of their interest visited the Mobile World Congress as well as the reference hub at Pier01. The 9 startups chosen presented their startups at 4YFN , before the auditorium full of attendees, in an event that was energized by Pedro Olivares and had the influencer Un Gato Nipón, who narrated his stay in Japan, his impressions of the Japanese culture and the professional quality of the Japanese.

4YFN 2019 was the first time we participated in a startup event in Spain. We participated with 20 Japanese companies in this latest edition in which Península did a great job adapting its training program to each company that was at a different stage. We are also very grateful for the ability to call Pitching at the fair where Japanese companies achieved great success. Thank you very much again and we hope to collaborate again very soon

Tatsuya Kato - General DIRECTOR at JETRO Madrid Tweet

Japanese Startups that were part of the Japan Innovation Showcase
Infinitegra
High sensitivity portable camera
Mitsuya
Plating for electronic components
Kotozna (*)
Simultaneous Messaging Translation Platform
George and Shaun (*)
Dementia Detector Device
Spiral
Indoor drone guided by markers
Techno-labo (*)
Enclosure cases for IoT devices
Pisces
Augmented Reality Communication Application
Pop inc. (*)
Smartphone camera, called Selfie2.0
Sigma-SAR
Satellite Data Analysis
Trigence (*)
Series D audio semiconductor
I・MEDEX
Skin electrode sensors
Pubcen
Cloud photo management
FUKUSHIMA Wheel (*)
LED devices for bicycles
Aquabit Spirals (*)
NFC frictionless for hotel rooms
Empath (*)
Voice recognition based on emotion
Mobilous
Writing and voice recognition
PicoCELA (*)
5G optimization
Vanguard Industries
IoT business builder
SOINN
Machine learning neural network
Mira Robotics
Cleaning service by teleoperated robot
(*) Japanese Startup who presented his pitch on the Agora stage of 4YFN

From Peninsula we want to thank the trust placed by Jetro for this collaboration

The talent of the Japanese startups that arrived in Barcelona has been high-level and deserving of the entire audience they generated. Our knowledge about the ecosystem and mentoring methodologies makes this connection to our market possible. We are satisfied with the positive impact of this Matchmaking, both for startups and for local corporations.

Share this article
Facebook
Twitter
LinkedIn
Related articles
Powered by  GDPR Cookie Compliance
Privacy Policy and Data Protection

Data Protection

  • Purpose: Providing the requested service.
  • Legal Basis: Execution of the contracted service.
  • Recipients: Peninsula will only share your data with your prior unequivocal consent.
  • Rights: Access, rectify, and delete data, as well as other rights detailed below.

Who is responsible for processing your data?

  • Identity: Peninsula Corporate Innovation S.L. (Peninsula)
  • Tax ID (CIF): B 66585613
  • Postal Address: Pier01, Tech Barcelona – Office SA1, Plaça de Pau Vila, 1 – 08003 Barcelona
  • Phone: (+34) 932200093
  • Data Protection Officer (DPO) Contact: -- Not apply

Why do we process your personal data?

At Peninsula (Peninsula Corporate Innovation S.L.), we process the information provided to us primarily to organize, represent, and safeguard the contracted professional activities, ensuring our actions comply with current regulations.

The main purposes for which we may process your data, whether to fulfill statutory obligations, legal obligations, public interests, legitimate interests, or based on your consent, include managing data related to these services.

For processing activities that require your consent and are not necessary to comply with contractual, statutory, or legal obligations, to safeguard public, vital, or legal interests, or to process data based on Peninsula’s legitimate interests—ensuring that such interests do not override your rights and freedoms—you may modify or withdraw your consent at any time by sending an email to [email protected].

No automated decisions will be made based on your profile without your prior and informed consent when consent is the legal basis for processing.

How long will we keep your data?

According to data protection regulations, personal data will be retained as long as they are necessary for their processing purpose and will later be properly blocked while required by competent Public Administrations to address any potential responsibilities arising from processing, until the legal prescription periods established by current regulations expire.

The data will be stored on Amazon Web Services servers and in Pipedrive CRM.

What is the legal basis for processing your data?

The legal basis for processing your data is your customer relationship with Peninsula.

For sending information about Peninsula’s activities, services, and events that may be of interest to you and which are not required for compliance with contractual, statutory, or legal obligations, the legal basis is your consent. However, withdrawing your consent will not affect data processing based on legal obligations.

Who are the recipients of your data?

Data will be disclosed, as required by law, to competent Public Administrations and when necessary to comply with statutory and legal obligations.

Categories of processed data:

The data processed by the data controller may include:

  • Identification data
  • Postal and email addresses
  • Commercial information
  • Financial data for billing

What are your rights regarding your data?

Anyone has the right to obtain confirmation about whether we are processing their personal data.

Your rights include:

  1. Access: You can request access to your personal data.
  2. Rectification: You can request correction of inaccurate data.
  3. Deletion: You can request deletion of data when they are no longer needed for the purpose for which they were collected.
  4. Restriction of processing: You may request to limit data processing; in this case, the data will only be kept for legal claims.
  5. Objection: You can object to data processing for reasons related to your particular situation, except for compelling legitimate reasons or potential claims.
  6. Portability: You can request your data in an automated format to transfer them to another data controller when applicable under the GDPR (General Data Protection Regulation).

Once data is deleted, they will only be retained in a blocked state to comply with legal obligations.

Complaints:
In addition to exercising your rights with the data controller, you may file a complaint with a supervisory authority, such as the Catalan Data Protection Authority at:
   -Address: Carrer Rosselló 214, Esc. A 1-1, 08008 Barcelona
   -Phone: 935 527 800

You may exercise your rights by sending an email to [email protected].

Privacy Policy for Event Attendees

By attending Peninsula’s events, you authorize the recording of photographic and audiovisual content that may feature your image and its live streaming. The recorded content may be shared on any media (TV, press, internet, etc.) and promotional materials (brochures, banners, posters, websites, reports, publications, etc.), as well as any other necessary formats for disseminating the entity’s programs and activities.

This authorization is global and unlimited in time.

It is granted free of charge, and the attendee agrees not to claim any compensation, payment, reimbursement, or indemnification for the use of their image.