Public Administration
Category
SME consultancy
Project duration
4 months
By the end of 2020, A Coruña’s City Hall started the project Tendas a Exame to digitise their local businesses, and in Peninsula we’ve had the chance to collaborate very closely during the whole process.
This initiative had as a main goal to provide the local shops of the city with knowledge about web tools and online apps, in order to help and advise them in the digitisation process of their businesses.
That was intended to give the shops more visibility and to accompany them when adapting their products and services to the new demands of customers.
45 businesses participating
1.600 hours of consultancy
80% of interest in implementing actions
Te contactamos lo más pronto posible.
Nowadays, digitisation is almost a must for any business that wants to succeed and look to the future. However, this task entailed a huge challenge for some of the little businesses in A Coruña, as they lack resources and have more difficulties to do so.
In Peninsula we worked directly with the client to make a selection of 45 small enterprises with digitisation needs, so we could help them generate new opportunities on this matter (social media, SEO and search engine presence, digital marketing and e-commerce…).
From a personalised analysis of the business to the design of a marketing plan, the support on implementing actions and gathering results, we accompanied each participant through the whole process in four different steps:
Thanks to the development of Tendas a Exame, the participant businesses have experimented a very positive impact on their online activity:
Working side by side with our team, these shops have been able to update and even transform their companies and their way of interacting with the Internet and their customers. In many of them, results are already perceivable in an increase of sales, clients or engagement rate, and with all the data and conclusions extracted from the executed analysis, they now can keep exploring the digital world on their own.
Project Manager of Tendas a Exame
Consultancy
Auditing
Support
Innovating towards digitisation can be everything your business needs. Are you interested?
Te contactamos lo más pronto posible.
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