Aena Ventures, the airport revolution
The airport management company Aena has entered the world of open innovation launching Aena Ventures…
Public company
Category
Matchmaking
Project duration
5 months
It’s nothing new that Peninsula regularly collaborates with the Japan External Trade Organization (JETRO) to bring together Japanese entrepreneurial initiatives and Spanish corporations, generating new business opportunities for the Japanese startups and fostering the development and technological innovation in the Spanish market.
In this new edition, seventh time we have worked together with JETRO, the contact between companies could be done in a more in person, close and efficient format, to give visibility to the entrepreneurship initiatives that, besides meeting with corporations, could also have a spot in an event as massive and mediatic as the 4 Years From Now (4YFN).
113% of celebrated meetings from the initial goal
20 formalized agreements
80% of satisfaction from the startups
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JETRO had as the main goal to introduce 13 Japanese Startups in the Spanish market, generating meetings and agreements with corporations in our country with whom to explore potential collaboration options. To do so, they needed:
In Peninsula we put into practice our experience in the business ecosystem to help JETRO detect what corporations could have an interest in the startups and contact them to close meetings. Besides, we also collaborated in managing the startups presence in the entrepreneurship event 4 Years From Now (4YFN), where JETRO had a stand for each startup (13 in total), plus two for the organisation, being able to present the startups to potential clients, investors and media.
The entire project, that included the corporations scouting and the matchmaking to close meetings, as well as the control and support during the event to increase their visibility, was a total success.
Besides getting more meetings between corporates and startups than we initially planned, they materialised in agreements and negotiations that are seeds towards the future, generating a participants satisfaction rate of 80%.
Altogether, 44 corporate-startup meetings were celebrated, with an average of 3 corporations introduced to each startup. This way, the possibilities to establish agreements between them were raised, as we also developed a follow-up of the meetings to track the scouting success.
Within the 4YFN, 6 startups were able to present their project in front of potential strategic partners and investors in a Discovery Stage with full capacity. Thanks to the support provided by Peninsula, the startups could perfect their commercial pitches and public speaking abilities, something they received quite positively.
In addition to the achieved visibility in media, with several mediatic appearances of the startups, the 4YFN also helped generate connections and materialise agreements that, along with the ones achieved in the previous meetings, were more than 20.
Account Manager
Project Manager
Matchmaking Consultant
Dissemination Manager
Mentor & Pitch Coach
Business Mentor
Speaker
Matchmaking Consultant
Deck Design Consultant
Marketing Manager
Matchmaking Assistant
Finding the right partners can be everything your business needs. Are you interested?
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