JETRO 7, matchmaking taken to the next level

Public company

Category

Matchmaking

Project duration

5 months

JETRO 7, strengthening ties between Spain and Japan

It’s nothing new that Peninsula regularly collaborates with the Japan External Trade Organization (JETRO) to bring together Japanese entrepreneurial initiatives and Spanish corporations, generating new business opportunities for the Japanese startups and fostering the development and technological innovation in the Spanish market.

In this new edition, seventh time we have worked together with JETRO, the contact between companies could be done in a more in person, close and efficient format, to give visibility to the entrepreneurship initiatives that, besides meeting with corporations, could also have a spot in an event as massive and mediatic as the 4 Years From Now (4YFN).

113% of celebrated meetings from the initial goal

20 formalized agreements

80% of satisfaction from the startups

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Starting point

JETRO had as the main goal to introduce 13 Japanese Startups in the Spanish market, generating meetings and agreements with corporations in our country with whom to explore potential collaboration options. To do so, they needed:

Scouting of potential corporations
Matchmaking strategy between startups and corporates
Contact between companies
Media coverage and presence in 4YFN

Solution

In Peninsula we put into practice our experience in the business ecosystem to help JETRO detect what corporations could have an interest in the startups and contact them to close meetings. Besides, we also collaborated in managing the startups presence in the entrepreneurship event 4 Years From Now (4YFN), where JETRO had a stand for each startup (13 in total), plus two for the organisation, being able to present the startups to potential clients, investors and media.

ACTION 1: Corporate scouting

The first action we carried out from Peninsula was the development of a scouting process with our RADAR tool to find corporations that could be interested in knowing Japanese startups and finding potential agreements to enter them to the European market, customising the search, analysing possible needs and fits from a qualitative perspective.

ACTION 2: Contact and matchmaking

Once detected and analysed, we contacted the most interesting corporations to close meetings with the startups, presenting each startup to an average of 3 different corporations. Finally, more than 40 meetings were celebrated, increasing a 13% the initial goal.

ACTION 3: Presence in 4YFN

After 2 years of pandemic, the 4YFN could go back to the on-site and our team worked in the presence of JETRO in the event. We coordinated both the startup stands and the presentations in the Discovery Stage as well as attending all the media.

Results

The entire project, that included the corporations scouting and the matchmaking to close meetings, as well as the control and support during the event to increase their visibility, was a total success.

Besides getting more meetings between corporates and startups than we initially planned, they materialised in agreements and negotiations that are seeds towards the future, generating a participants satisfaction rate of 80%.

Altogether, 44 corporate-startup meetings were celebrated, with an average of 3 corporations introduced to each startup. This way, the possibilities to establish agreements between them were raised, as we also developed a follow-up of the meetings to track the scouting success.

Within the 4YFN, 6 startups were able to present their project in front of potential strategic partners and investors in a Discovery Stage with full capacity. Thanks to the support provided by Peninsula, the startups could perfect their commercial pitches and public speaking abilities, something they received quite positively.

In addition to the achieved visibility in media, with several mediatic appearances of the startups, the 4YFN also helped generate connections and materialise agreements that, along with the ones achieved in the previous meetings, were more than 20.

« Working with Peninsula has been one of the most enriching professional experiences I’ve had until this point. The insistence and perseverance of carefully managing the projects, with their high ability to analyse and get ahead of the client’s needs, their understanding and adaptation and their superior capability to reach the set goals in time. Could you ask for more? In this case, yes: they are also good people. And that is worth a lot. »