It intends to promote initiatives, internal culture of open innovation and entrepreneurship in a wide departmental segment (marketing, sales, medicine, purchasing, records, pharmacovigilance, legal). To this end, it seeks to approach the ecosystem of startups in order to inspire the company’s employees, and motivate them to generate proposals aimed at proposing actions, both internal and market-oriented, that will make it more agile.
To generate attitudes in the human group that are effective as well as creative, where the positive attitude towards potential barriers, the orientation towards the sum of capacities or consistency, are predominant. In short, that the experience of the entrepreneurs inspires new lean ways of proceeding to promote an innovative culture.